I have a quality that some find endearing, some annoying. It has been called by many names, reared its head in many ways, is often clunky and unwelcome and inconvenient, but ultimately (that's for you, Gina) is something I am trying to embrace and channel toward productive ends. I call it "Extreme Honesty".
This is why I must tell you I have ulterior motives for catching up on this story I call my real estate career.
Let me back up. About a week ago, I put on a seminar in Williamsburg with a friend and colleague. It was an idea I had dreamed up many months ago, inspiration pulled from many sources. It always had the same title: Home Buying for Hipsters <©>.
The format of the class went through many incarnations in my mind. I wanted to make a dynamic presentation on a stage in a warehouse somewhere shallow into Hipsterville (easily accessible--a key element in my mind for any party).
In fact, back in the 90s, my best friend and I used to have a five-point plan for throwing a successful party. Here they are, as I remember them:
1. Centrally located, well laid out place--not too much space, not too small, open but not gaping, some outdoor area
2. Beer in the bathtub, liquor on the kitchen counter. Separated, so people would have to make a choice. Less throwing up.
3. Easily participated-in theme, such as glam rock or pornography. Hey, it was the 90s, OK?
4. Have someone take poloroids during the party. That way, if someone wanted to attention-whore all over everybody, they would have an audience of one and some instant gratification, which is what attention whores want.
5. Throw the party at someone else's house.
My friend and neighbor just achieved all five points this weekend in such an awesome and personally retro way, I have to give it to her. The party was a
blast!
Back to biz. Home Buying for Hipsters <©> was to be a dynamic and inspiring real estate event, bringing together all of my skills as an entertainer, a schoolteacher and a real estater. And I would get to use a microphone. Cool. The whole thing would be followed by a rock show, thereby bringing together my different lives and cementing me in the minds off all young hipsters across Brooklyn as "that cool real estate agent girl." Clearly, I have serious problems.
It wasn't quite like that. A couple of summer planning meetings with colleagues left me feeling discouraged and overwhelmed. How to harness this genius idea and make it into something doable? A few things happened. Sometime in August, a discussion on the listserv run by my broker's now wife turned to the process and headache on buying NYC real estate. It was suggested that my broker do a simple, informal class "de-mystifying" the process of buying real estate in New York. Since this sounded an awful lot like what I wanted to do, I marched into DW's office and asked to be involved.
The class consisted of about 4 or 5 agents and 5 or 6 actual interested people. Not bad, but not great. The next class was held in the Pan Am Mortgage office on 38th and Madison Ave. I think about 7 people showed up to that one. It looked like more because there were Pan Am people as well as people from my company. I showed up, but I really had nothing to do with that one. I think it was called "Home Buying 101". The presentation was pretty good, but the atmosphere was staid and stodgy. Barf!
The thing we put on last week just kind of came together easily. I realized that I didn't have to be the speaker, which reduced my anxiety tremendously and made the whole event infinitely more accessible. I asked DW, the mortgage guy and the attorney if they'd be interested in speaking and they literally jumped at the chance. Weird. I didn't know you could just ask people to do stuff and they will. The venue came to us through a friend of my Hipster partner. Again, ask and get. We had two different flyers designed for us for free and then the emailing commenced.
The promotion and execution of this even left a little to be desired. I did what I had time for and what I knew how to do. It was a little clunky and amateurish, not everything I wanted it to be, but when a friend/colleague sent the flyer to curbed.com and gawker.com, things really took an unexpected turn. The NY Post called, DW gave an interview. They were going to send a reporter and a photographer. Wow. All because I had used the word hipster. I was and am still shocked. I though New York was over it, cooler than thou.
If I can figure out how to put in the links to those posts and articles, I will in a soon future post. For now I have to get dressed in my hipster finery and get my ass to the office and do some rental work. Today is payday but I gotta get something else lined up before the money is all spent!